Turn equipment needs into lubricants growth
Growing your lubricants business isn’t just about selling more product. It’s about giving end-user customers solutions that make it easier to do business. The Equipment Cost Share Program and Bulk Equipment Refresh Program can help Cenex dealers strengthen customer relationships, win new business, and retain existing gallons by pairing Cenex® lubricants with the equipment customers need.
Through both programs, dealers can receive 75% reimbursement on qualifying equipment purchased through CHS energy equipment, up to a $2,000 reimbursement limit, helping reduce the investment required to provide equipment solutions to end-users.
Grow new gallons with Equipment Cost Share
The Equipment Cost Share Program is designed to help dealers pursue new lubricants gallons across a variety of industries. By offering new equipment as part of the customer solution, dealers can address an end-user’s equipment needs while creating an opportunity to earn their lubricants business. It’s another way to bring greater value to the conversation and help turn a new opportunity into a strong customer relationship.
Protect existing gallons with Bulk Equipment Refresh
Growth isn’t only about winning new business. It’s also about retaining the gallons you already have. The Bulk Equipment Refresh Program helps dealers support current end-user customers by upgrading or replacing their existing bulk product or bulk grease dispensing equipment.
By providing the equipment customers need to continue doing business, dealers can strengthen long-term relationships and help protect valuable lubricants gallons. The dealer purchases the equipment on behalf of the end-user and submits the required documentation, while CHS provides cost-share support on eligible equipment to make replacing or upgrading equipment more cost-effective.
To take advantage of these marketing programs or get more information, reach out to CHS energy equipment at 800-852-8186 opt 1, or PetroEquip@chsinc.com
